From the mediaX Conference "Science & Technology of Feedback": Dean Eckles presents his research as part of Facebook's Data Science Team. At Facebook, Eckles explores peer effects - how ideas, images and other elements spread in networks.
Dean Eckles is a social scientist, statistician, and member of the Data Science team at Facebook. He studies how interactive technologies affect human behavior by mediating, amplifying, and directing social influence - and the statistical methods to study these processes. The design of new interactions, interventions, and methods is sometimes both a means and an end. In particular, he has studied how interactive technologies can be designed to change people's attitudes and behaviors - whether by transforming and influencing their communications with others or by cuing them to treat systems and services as if they were human.