From the mediaX Seminar "Science Storytelling & the Paradox of Suspense": Storytelling is one of the most effective tools leaders can use. In this presentation, Brian Knutson uses his storytelling strategies to discuss how advances in neuroimaging now allow researchers to visualize brain activity deeper and with faster resolution.
Brian Knutson, Associate Professor of Psychology and Neuroscience at Stanford University. His laboratory uses multiple methods (psychometrics, psychophysiology, brain imaging and pharmacology) to investigate neural mechanisms that underlie emotional experience, and explores implications of this work for clinical disorders of affect and addiction, as well as for economic decision-making. Their discovery that neural activity correlates with expected value and can be used to predict choice (including financial risk taking and product purchases) has seeded new interdisciplinary fields including neuro-economics, neuro-finance, and neuro-marketing.