NEW YORK, September 26, 2014 - Sheena Iyengar, Columbia Business School professor and author of The Art of Choosing, describes how her grandmother's and mother's belief in higher education, which was radical at that time in India, shaped her path in life. (9 min., 13 sec.)
Sheena Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School and the Research Director at the Jerome A. Chazen Institute of International Business. She is known for her research on choice.