Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies the world's talent and potential and makes it discoverable, accessible and useful. Knack combines mobile games, big data analytics, and state-of-the-art behavioral science, making its product highly predictive, authentic, engaging, and accessible to people of all walks of life. We are "wired" to play--and we play games anytime, anywhere, and on any device. Knack games are engaging, motivating and rewarding--and add a new dimension to game-play that helps people and organizations unleash their potential.