Club Premier (Aeromexico's loyalty program) has created two experiences that take the airline loyalty experience beyond just flying. Francisco will take us through the journey and design of Premier League and Premier Rally, which were created to increase the frequency of their loyalty program members. Both examples were major successes for Aeromexico and are bar-setting for the airline industry.
VP Rewards & Travel, Club Premier - Aeromexico, Aeromexico
Francisco Schnaas is President at Club Premier, Mexico's leading coalition loyalty program. He is responsible for the travel related partnerships of the program, as well as for the reward portfolio for its members. Additionally, Francisco is co-founder and CEO at eXperimenta, Mexico’s leading experience gift certificate retailer. This trajectory has been recognized by the likes of American Express who awarded eXperimenta the Entrepreneur of the Year Award in 2005 and Expansion (Mexico’s leading business magazine). Prior to starting eXperimenta Francisco worked in new business development positions with Virgin, Satmex and Dresdner Bank. Francisco has an M.B.A. from Stanford University and an Industrial Engineering degree from Universidad Iberoamericana in Mexico. When Francisco is not working on exciting loyalty and travel ideas, he loves spending time with his family, playing outdoors and travelling. Specialties: Making things happen. Loyalty. Travel technology. Sales and marketing. Aviation. Latinamerica. Affordable luxury products and services