LIVE + ON-DEMAND
By now, hundreds of gamification tools have been developed-ranging from something as simple as points, badges and leaderboards, to different kinds of ranks and reputations. So how do you decide what's the right tool for the job. Driving loyalty that lasts many years requires a very different set of tools from driving participation during a conference that only lasts a few days. This session will introduce you to the concept of effective timescale for behavior changes. And we will discuss its connection to the feedback timescale of the various gamification tools. Using these concepts, we will also show you a framework for choosing the optimal tool(s) for a variety of business problems-ranging from onboarding, marketing campaigns, to collaboration, innovation, and something much bigger.
Dr. Michael Wu
Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.