Karl will be discussing his successful TV show "GT Academy", a competition reality show partnership between Nissan and Sony Playstation that proves gamers have skills that transfer into the real world. He'll also look at globally how Gaming and Reality TV are the best ways to reach a new generation of consumers, and what the future is for this kind of engagement for brands.
Creative Director (CD) Nissan Americas, TBWA/Chiat/Day
Karl is a multi-award winning Creative Director heading up the Nissan account for the Americas. Previously he's served at posts in Sydney, Singapore, Hong Kong, Tokyo, Johannesburg, Cape Town, Amsterdam and Berlin. His passion is Branded Entertainment and how it is the nexus of gaming, advertising, marketing, entertainment and product design. And most importantly, Branded Entertainment's global reach and how it will develop as the future of advertising.