Deconstructing the Four Basic Models of Gamification

Tony Ventrice

Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Smule, Zynga, Playdom and Badgeville. He's spent the past three years leading design at Badgeville, developing gamification strategies for companies of every imaginable size and industry.