Learn how to derive maximum value through effective gamification strategy and development. Utilize simple (and mostly free!) tools to better track marketing impact of your existing loyalty/gamification efforts and uncover otherwise latent hidden data 'gems'. Whether you are new to gamification and digital analytics or a web tech expert, you'll come away with a few easy-to-implement takeaways for driving business and engagement.
Director, Customer Experience Group, Yamaha Corporation of America
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. A 19-year music industry veteran, he has worked in music retail, instrument and accessory design, audio & video production, arranging and performance.
As a passionate technology evangelist, thought leader and in-demand public speaker, Jeff has worked with institutions and publications such as Apple, CMO.com, Consero Customer Experience Forum, CRM Magazine, International Quality & Productivity Center (Call Center Week), National Association of Broadcasters, NAMM, NASMD, Mobile Marketing Association, MobileMarketer.com, Music Inc., Music Trades, Musical Merchandise Review, Salesforce.com, Sound & Video Contractor, Worldwide Business Research (Social Commerce Strategies, Next Generation Customer Experience) and many more.