Stop chasing that shiny ball! We all love games, but too much emphasis on gamification can distract marketers from the business bottom line. When it comes to fun and games, how much is too much?
Jeff Berry, Senior Director of Research & Development at LoyaltyOne, will explore how LoyaltyOne has taken a step back from gamification to consider their engagement strategy across various stakeholders - from their customers, to their associates, to their loyalty program sponsors. Gamification has served as a successful engagement tool time and time again, but only in its proper place as part of an overall package. Join Jeff has he explores the "ins and outs" of gamification and how it fits into a greater engagement strategy.
Senior Director, Knowledge Development and Colloquy Research Director, LoyaltyOne
As COLLOQUY’s Research Director, Jeff manages research initiatives in North America and internationally, and helps drive COLLOQUY’s thought leadership in the loyalty industry. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff also provides editorial direction to the COLLOQUY team. Jeff’s background in client management, business development and consulting in both the B2B and B2C spaces makes him an expert in the theory and practice of loyalty marketing. A sought-after presenter, Jeff has taught loyalty marketing workshops around the world and has been featured in such media outlets as CNBC, National Post, Direct Marketing News, Target Marketing and Strategy Magazine.