Every brand wants the same thing when you really boil it down. Better results for less money. Going lean has been a massive trend over the past decade - as organizations from Apple to Xerox (and scores of others alphabetically in-between) have migrated into this methodology.
But did you know that another massive marketplace trend - gamification - can be a wickedly effective instrument to cut costs and deliver big results?
In this session, Todd Young, Creative Director at Fiero, will discuss how brands can engender loyalty from their customers and their employees, while seeing a real impact on the bottom line.
As a co-founder of Fiero and its Creative Director, Todd Young leads the vision for the conscious creative agency. His unique skillset, sharpened by working with nearly 20 of the Top 50 Leading National Advertisers and over two dozen Fortune 500 brands, empower him to meet – and exceed – client goals. Prior to Fiero, he held Director roles at Mindspace and Zog Digital. Todd is energized by sharing his passion through speaking at national and industry events, and is a quickly rising thought leader in the field of gamification.