LIVE + ON-DEMAND
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Based on a cohort analysis across mobile app genres, Amazon has identified some characteristics that differentiate the top 50 revenue-generating apps and games in its Amazon Appstore for Android. Here Amazon presents the results of its analysis and suggests conclusions to be drawn with respect to engagement tactics and strategies.
Developer Evangelist, Amazon
Peter Heinrich has programmed video games since 1991, when he started his career porting PC titles to the Amiga. He has developed games for desktop, console, online, and mobile, including flight simulators, 3D sports games, casual games, and MMOs. Peter eventually went indie, bootstrapping one game studio before he and his co-founders launched another with VC backing two years later. Now a Developer Evangelist with Amazon.com, Peter helps developers integrate Amazon mobile services for games. He posts regularly on topics relevant to mobile app and game programmers, including monetization, engagement, analytics, and programming patterns.