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Digital business requires organizations to re-evaluate how they engage and motivate customers, employees and communities. Gamification is a powerful means of packaging motivation using a digital engagement model which enables organizations to scale motivation without the constraints of cost, time, distance or connectedness.
Research Vice President, Gartner
Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has led research on the emerging gamification trend. As an expert in enterprise architecture, he has worked for decades on understanding disruptive technology trends and their implications for business. He is a prominent researcher and speaker and has been published and interviewed in Wall Street Journal, BBC, USA Today, Financial Times, Inc, The Guardian, Forbes Online.