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The classic puzzle of transforming temporary motivation into lasting change has been solved. For many years, the creators of products and programs have tried to crack this code, with the vast majority ending in failure. For example, giving someone a cash reward to exercise for six-weeks rarely transforms into the habit of exercise OR entering a weight-loss contest rarely leads to keeping the pounds off. However, in some cases the short-term motivation (the money, a contest) will indeed turn into long-term change (a habit or weight maintenance). So what's the difference between the failures and the successes? That queston has been answered. Join Dr. BJ Fogg as he teaches us the secret to this puzzle in his GSummit keynote. You'll find that the answer is systematic -- and easy to grasp. He'll also explain how you can use this solution to create more effective products and services.
Dr. BJ Fogg
Director of the Behavior Design Lab, Stanford University
Dr. BJ Fogg
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly "Boot Camp in Behavior Design." Over the past two years he has personally coached over 20,000 people in his breakthrough method called Tiny Habits.