Arts organizations such as ballets, operas and theaters, are under tremendous pressure to sell tickets and raise money to support their operations. Competition for entertainment dollars is very intense. In this session, Erik Gensler, President of Capacity Interactive, a digital marketing consulting firm for arts organization, will use case studies to illustrate how smart arts organizations are using gamification to engage patrons in order to sell more tickets and raise more money. This session will also illustrate how organizations can use the data from these efforts to better target prospects online.
President, Capacity Interactive
Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC.