LIVE + ON-DEMAND
Making loyalty programs more "contextual" could be the key to engaging today's digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior and the discipline of behavior psychology, marketers are unlocking a new generation of customer marketing strategies. This behavior driven program approach has proven successful in B2B settings and is taking hold in B2C applications. This session will share the foundational elements of Contextual Loyalty, highlight market examples of brands enjoying success with this approach, and give delegates practical take-aways to use in evolving their own customer loyalty strategies.
Engagement Solutions Director, Hanifin Loyalty LLC
Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace.