How technology built the middle class
Blanca Treviño, Softtek
Gideon Lichfield is the editor in charge of news at Quartz. He joined after a 16-year career at The Economist, which took him from the science desk in his native London to postings in Mexico City, Moscow, and Jerusalem, covering uprisings, wars, trade disputes, business feuds, political rivalries, social protests, philosophical arguments and bar-room brawls. In 2009 he moved to New York City, where his work on various digital projects for The Economist and teaching budding journalists at NYU set him to thinking about the future of the profession. The main thing he remembers from all his travels are the languages, of which he knows five well enough for interviewing evasive politicians, two more well enough to read, and one just well enough to haggle in. He is obsessed with finding better ways to do the kind of journalism that makes sense of the world instead of just keeping up with it, and with answering the question that has haunted his career: Why can't they all just get along?
Since 2000, Blanca Treviño has led Softtek as its CEO. Under her leadership, Softtek has become a global provider of value-driven IT solutions with consistent growth and more than 8,000 associates across 30 offices in North America, Latin America, Europe, and Asia. As one of the world’s only female technology CEOs, Blanca has led Softtek’s sustained double digit growth for the past decade, turning the company into one of the largest private IT service providers in Latin America and creating over 4,500 high-value jobs in the same period. Blanca was the first woman to be inducted into the prestigious IAOP Outsourcing Hall of Fame and has been named one of the Top 25 Businesswomen by The Latin Business Chronicle and a Rising Star on Fortune’s list of the 50 Most Powerful Women, among other accolades. Blanca has been on the Board of Directors for Wal-Mart Mexico since 2006, and serves as a board member for several universities and non-profit organizations. Blanca is a blogger at The Huffington Post Latino Voices, and an Influencer on LinkedIn.