John Boiler, Glenn Cole & Matt Jarvis, Partners, 72andSunny
in conversation with Howard Mittman
John sets the vision at 72andSunny and uses his wealth of experience to develop culturally impactful creative platforms for some of the world’s most iconic brands including Activision, Samsung, Nike, Carl’s Jr., Target and Bugaboo. Previously Executive Creative Director of Wieden+Kennedy in Amsterdam, he is a Designer by trade. John strives to build a culture of collaboration and an ego-free environment at 72andSunny.
Glenn drives the culture at 72andSunny and directs all creative. He has the incredible ability to make long days and weekends fun. Before making it happen at 72andSunny, Glenn was a Creative Director at Wieden+Kennedy in Amsterdam where he led the launch of the Audi A2 and all advertising for Nike’s European business. He helped grow Nike from the #5 soccer brand in the world to #1 in 2002, and directed some of the company’s most integrated global campaigns. He spends his out of office time relaxing and playing UNO with his wife and two kids in sunny Hermosa Beach.
Matt is a strategic thinker, which is imbued in everything 72andSunny produces. Matt’s guidance has led to culturally impactful campaigns across 72andSunny’s brand partners, and he sets our vision for strategy in a modern world. Before joining John, Glenn and Robert in the leadership group at 72andSunny, Matt was Executive Planning Director at Deutsch for brands like Saturn, Playstation and DIRECTV. He also spent time client-side as President of the Retail Division of Justice Telecom, named the “#1 Fastest Growing Company in America” by Inc. Magazine in 1999. He graduated from Brown in 1993 with a degree in Literature. When not in the office or on the road, Matt can be found surfing or hanging out in Venice with his wife and two kids.
Howard Mittman is Vice President and Publisher of WIRED.