Marisa Thalberg, Vice President, Global Digital Marketing, The Estée Lauder Companies Inc.
Marisa Thalberg's career spans almost every facet of interactive and traditional marketing, advertising and communications -- threaded with an affinity for communicating with women.
As the Vice President of Global Digital Marketing corporately for The Estée Lauder Companies, Inc., Marisa has pioneered a unique cross-portfolio marketing function in the company, in which she is charged with strategizing and upgrading digital and social marketing programs across the company's collection of 28 prestige beauty brands, to drive e-commerce sales and help the brands create the most compelling consumer engagements for today. In addition to providing company-wide education on digital and social marketing and trends, Marisa has become a frequent industry speaker on interactive marketing at conferences and events including The CMO Summit, Luxury Interactive, WOMMA Supergenius, BlogHer, InternetWeek and the WWD Media+Style Summit and Technology Summits.
Leading up to this position, Marisa's background spanned both the client and agency worlds. As Vice President of Global Advertising at Unilever Cosmetics International, she was responsible for the advertising of a portfolio of the world's top designers in fragrance: Calvin Klein, Vera Wang, Nautica, BCBG, Valentino, Lagerfeld, Cerruti and Chloe. There, in 1999 she originated the company's interactive marketing unit, which conceived award-winning digital initiatives for the category. Other highlights include tenures as Senior Vice President of Marketing for the home furnishings company Sure Fit, Vice President of Advertising for Revlon, and agency account leadership for a number of world-famous brands and companies, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria's Secret stores.
Concurrent to her advertising and marketing career, in 2002 Marisa became the founder and president of the organization + website Executive Moms (www.executivemoms.com), which has become a leading social network and content provider to this important demographic of accomplished, multi-faceted women. In this capacity, she has appeared on The Today Show, NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and in numerous other TV and print media nationwide.
Of the honors she has received for her work, Marisa's favorite was her selection by UNICEF as their iconic representative of United States working mothers for their State of the World's Children report. She was just chosen by Advertising Women of New York (AWNY) as one of their 2011 Advertising Working Mothers of the Year. Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She lives in New York City with her forbearing husband David and their generally perfect daughters Hannah and Avery.
Marisa Thalberg, Vice President of Digital Marketing at Estée Lauder Companies, shares tips from Gilt Group and SnapChat on how to take advantage of short attention spans with quick, unfiltered advertising and flash sales.