Aaron Carpenter, Vice President, Global Marketing, The North Face
Aaron Carpenter is vice president of marketing at The North Face where he leads the development and execution of The North Face’s global marketing efforts. Prior to his current position at The North Face, Aaron was a tenured marketing executive at Levi’s Strauss & Co. He held many marketing positions throughout his 10 year career there such as Director of Presence Marketing and Publicity and Vice President of Marketing, Licensing, and Online Sales.
At The North Face, Aaron oversees all elements of the marketing mix including e-commerce, advertising, global advertising development, in-store marketing, PR, CRM, Outdoor Exploration, sports marketing, and global consumer insights. This includes oversight of The North Face athlete team where he helps bring the Athlete-Tested, Expedition Proven mantra to life. Additionally, he leads The North Face brand’s efforts around outdoor participation and sustainability.
Aaron speaks English, Spanish, and Russian and resides in the Bay Area with his wife and two children. He enjoys climbing, skiing, mountain biking and running. He recently completed The North Face Endurance Challenge 50k race and has climbed half Dome with Conrad Anker on an epic 24 hour adventure. Aaron holds a master’s degree in international marketing from the Graduate School of Management at the University of California, Davis.