Bill Brand, Chief Marketing & Business Development Officer, HSN Inc., and Ryan Ross, Senior Vice President, Digital Commerce, HSN
Bill Brand is the Chief Marketing and Business Development officer for HSN, Inc., a position he has held since March 2013. HSNi is a $3.3 billion direct to consumer retail portfolio that includes HSN and the Cornerstone portfolio of home and family lifestyle brands including Frontgate, Garnet Hill, Ballard Designs, Grandin Road, Chasing Fireflies, Improvements and TravelSmith. Bill is responsible for setting the overall marketing and digital direction for HSN and the Cornerstone portfolio of seven lifestyle brands. Under his leadership, he continues to drive growth to the 59 million customer database, oversees the corporate social responsibility initiatives for HSNi and forges strategic relationships with iconic brands.
Bill Brand has been instrumental in transforming HSN into a lifestyle network since he joined the company in 2006. He initiated HSN’s entertainment integration strategy that has generated unique marketing opportunities with major film studios including: The Help (DreamWorks Studios/Disney), Eat Pray Love (Sony Pictures), Snow White & The Huntsman (Universal Pictures), Footloose (Paramount Pictures) and Oz the Great and Powerful (Disney). Additionally, he has identified large scale partnerships with world-class brands including; Toyota, Disney, and Coca-Cola that have been key drivers of the company’s customer file growth which is currently at an all time high.
Ryan Ross joined HSN in August 2013 as Senior Vice President of Digital Commerce, leading ecommerce strategy. With the retail industry undergoing a transformation—one that revolves around creating a seamless customer experience across all platforms—Ross brings the tools needed to articulate, develop and execute the strategy necessary to drive and maximize HSN's e-commerce business.
Ross comes to HSN with over 20 years of experience in retail brand building, product positioning and strategic marketing for companies like Gap, Pottery Barn, and Harrods. His primary focus has been on product development with a strong understanding of the link between the consumer and digital commerce. Most recently, he served as the Chief Creative Officer at Stylus, where he worked with global brands, developing their brand and customer experience across all platforms.
Ross' experience across all retail channels, his knowledge and understanding of developing significant online presence for brands is key in offering the HSN customer the content, creative and user experience that will fuel the growth of HSN's digital platforms.