Quartz Publisher Jay Lauf opens the Next Billion conference.
Jay Lauf is Quartz’s Publisher. He studied English, European History and Law in both the US and at Durham University in the U.K. with an eye toward beginning a full-time professional career in journalism. After a year covering the Anti-Defamation League, Israeli politics and culture for The Jewish Monthly in Washington, D.C., he moved to the other side of the masthead launching a 24-year career in publishing. Involved in start-ups, web launches and the expansion of events and conventions across his years in trade magazines, he also helped launch the U.S. edition of T3 (Tomorrow’s Technology Today). He then moved to WIRED magazine in 2001 serving there seven years, the last two as Publisher. He joined The Atlantic as VP/Publisher in April 2008, and since coming onboard, he and his team have increased digital ad revenue 438%. Jay’s “obsession” is figuring out how to make high quality, high integrity journalism commercially viable for the long term.