Rushika Fernandopulle, MD, CEO, Iora Health
in conversation with Robert Capps, Deputy Editor, WIRED
Robert Capps is Deputy Editor for WIRED. Capps oversees all aspects of WIRED's front of book, including the ASME-winning START section, among other responsibilities.
Dr. Rushika Fernandopulle
Rushika Fernandopulle cofounded Iora Health with the goal of reinventing patient care from the ground up. The company, based in Cambridge, Massachusetts, is developing a new practice model for physicians, one they hope will provide better outcomes and greater patient satisfaction while lowering overall health care costs. The goal is to encourage, rather than discourage, engagement with primary-care providers, including regular communications via email, text, and video chat. Iora Health has opened four test practices so far, with more planned. Fernandopulle is on the faculty of Harvard Medical School, where he was the first executive director of the Harvard Interfaculty Program for Health Systems Improvement; he also serves on the staff at Massachusetts General Hospital. He is the coauthor of Health Care Policy, a textbook for physicians and medical students, and Uninsured in America: Life and Death in the Land of Opportunity.