Rushika Fernandopulle, MD, CEO, Iora Health
in conversation with Robert Capps, Deputy Editor, WIRED
Robert Capps is head of editorial at WIRED, where he oversees editorial content on all platforms, including the magazine, WIRED.com, and live events. In his 11-year career at WIRED he earned 12 National Magazine Award nominations, spearheaded the programing for business, health, and design live events, ran large multimedia projects, edited award-winning magazine features, and ran every part of the print publication. His 2009 article “Why Things Fail,” won the Gerald Loeb award for outstanding business writing, and his article “The Good Enough Revolution,” was noted by The New York Times as one of the best big ideas of the year, and was discussed in publications from The Economist to The New Yorker.
Dr. Rushika Fernandopulle
Rushika Fernandopulle cofounded Iora Health with the goal of reinventing patient care from the ground up. The company, based in Cambridge, Massachusetts, is developing a new practice model for physicians, one they hope will provide better outcomes and greater patient satisfaction while lowering overall health care costs. The goal is to encourage, rather than discourage, engagement with primary-care providers, including regular communications via email, text, and video chat. Iora Health has opened four test practices so far, with more planned. Fernandopulle is on the faculty of Harvard Medical School, where he was the first executive director of the Harvard Interfaculty Program for Health Systems Improvement; he also serves on the staff at Massachusetts General Hospital. He is the coauthor of Health Care Policy, a textbook for physicians and medical students, and Uninsured in America: Life and Death in the Land of Opportunity.