Marketing expert and author of Your Network Is Your Networth, Porter Gale, discusses tips to unleash the power of social networks. Gale recalls her experience as the former VP of Marketing for Virgin about how thinking outside the box will benefit your career.
Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising, and filmmaking. Her first book, Your Network Is Your Net Worth, will be published by Atria Books, a division of Simon & Schuster, in 2013.
Ms. Gale is an advisor for several companies, including: Dollarshaveclub.com, WePay.com, The Michael Mina Group, Rocket Fuel, Peoplebrowsr, Zozi.com, and Zuberence. She is also a member of the National Speakers Association and frequently presents talks on social media, networking, branding, and customer loyalty.
From 2007 to 2011, Ms. Gale was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing The Game Award by The Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist and iMedia Top 25-Digital Marketers, and was named a Digital Passionista by The Huffington Post.
In the independent film world, Ms. Gale produced or directed documentaries that aired on Lifetime, PBS, Channel 4/England, and in film festivals around the globe. Porter’s film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a BSBA from Boston University and a Master’s in Documentary Film and Video from Stanford University.
Porter has been quoted or interviewed in over 500 online, print, and broadcast press outlets, including The Wall Street Journal, The New York Times, and more. She can be reached at @portergale or via portergale.com.