Male CDs weigh in on why more female creative leadership is needed, share what they've witnessed in various ad agencies, and talk about ways men (and women) can take an active role in upping the number of female creatives.
Scott McAfee is Managing Partner at Sanders\Wingo Advertising.
Hi, I’m Jeff Miller and I’m writing my own bio. I’d ask a friend or a colleague to do this for me, but if you knew me you’d understand it just seems too ridiculous. Even I don’t wanna read about me!
I’m an ex-agency creative lead. I used to be a VP CD of UX (go ahead and untangle that one if you can) at Digitas Boston, where I did some pretty innovative stuff with user experience design and creative tech for brands like P&G, IHG, AT&T, GM, AOL, XM, and lots of other companies featuring different letter combinations (except for the ones with R’s, because nobody can say those around here).
My Boston journey began at Berklee College of Music, and like lots of other longhaired guys of the era, I stumbled into a digital design career when the Internet was born. And frankly, after about fifteen years of THAT, I was ready for something different. In short, it was time to lose all those letters surrounding my name and just be a designer again, this time with a capital D.
My solo design consultancy (JM Creative) has been going strong for a couple of years now. I went into this looking to focus squarely on SaaS (more letters, I know), social, and mobile. So far I’ve managed to do just that, most recently by partnering with one of Boston’s most loyalty-inspiring online food ordering services, Foodler, to bring their web biz to the iPhone. I’m also working on some exciting music apps, games, and utilities right now. It’s awesome fun!
I also partnered up with 3 Percenter Rebecca Rivera to form Social Goodness. We guest lecture at agencies and conferences (well, this one anyway), and we’re kicking off our first Speed Mentoring events right here at 3 Percent.
Of course all this needs to fit in alongside my duties as a dad, compulsive weekend woodworker, and guitar fanatic. In fact, this bio has to stop right here because it’s time for me to pick up my Les Paul and do some shredding.
PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. In just five short years, his agency has established thriving offices in San Francisco, New York and São Paulo, combining digital, traditional, design and branded content ideas for clients such as Airbnb, Intel, Toshiba, LEGO, Mattel, Skype and Corona. Pereira & O'Dell has been featured on both Ad Age and Creativity’s A-Lists, and this year was awarded the first Emmy for a branded content campaign competing against regular TV programming. In 2005, PJ was the youngest president of the jury at Cannes Lions. His work has been honored with over 50 international awards during the last 10 years, including the Branded Content, Film and Cyber Grands Prix at this year’s Cannes Lions Festival of Creativity.
Rob Schwartz is the Global Creative President for TBWA\Worldwide, overseeing the creative direction and leadership of TBWA’s global accounts, including Nissan, Visa and Pepsi.
Until recently, Rob was the Chief Creative Officer of the Los Angeles office of TBWA\Chiat\Day. During his tenure, the office experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office recently earned the number one advertising agency position on the prestigious 2011 “Pencil Rankings” (according to The One Club and D&AD) and was named to AdAge’s prestigious “A-List.” A writer by trade, Rob has earned nearly every major advertising award, including an Emmy nomination as well as Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as thinkLA).
As the head of TBWA’s flagship LA office, Rob influenced every brand from Nissan to Gatorade to Pepsi and more. He was one of the key creative leaders on the breakthrough “Pepsi Refresh Project.” He has also been leading creative efforts on Nissan’s “Innovation for All” campaign, the Visa “go” campaign — Visa’s first-ever worldwide advertising effort — and Activison’s “Call of Duty,” the most successful entertainment launch in history.
Rob has also become one of the most influential creative voices in the advertising industry. He is a frequent contributor to Forbes. Adweek named him one of “Top 25 Advertising Voices to Follow on Twitter.” And he is a contributing writer on Adweek+AOL’s blog, “Fuel the Future.”
Prior to joining Pitch as Executive Creative Director in January 2013, Xanthe Wells worked as a Creative Director for TBWA\Chiat\Day in Los Angeles where she was a leading force behind Kraft's "Let's Get Zesty" campaign, Diet Pepsi's Sofia Vergara work and the Pepsi Refresh Project. In addition, she led the efforts behind Pinkberry's launch of Greek yogurt, Stacy's Chips "That's the Stacy's Way" campaign and Bare Escentuals "Be A Force of Beauty," which featured the first ever blind casting call in the beauty industry. At Pitch she currently works on Burger King, Maaco, Living Spaces and most recently launched the Meineke Kid President campaign "Drive a Little Smarter." Over the past ten years in advertising, she has also worked on major campaigns for PlayStation, Hillshire Farm, WaMu, Visa, and ESPN. Her work has been recognized by most major advertising shows including The One Show, Andys, Clios, Effies and Cannes. Xanthe is a wife, mom, creative director, painter and muscle car fan. She lives in Southern California with her husband and daughter Charlotte, who she calls "Chuck" for short.