Location-based check-ins. QR Codes. Sponsored tweets. With every new business tool comes misuse that alienates customers, disheartens employees and can drive your clients' business into the ground. None of us needs another list of what we should be doing. Scott Stratten, one of the top 5 social media influencers in the world, will tell us what not to do.
Scott Stratten, Author, President, UnMarketing
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his "UnAgency" for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He’s written two best-selling books, with a third on the way entitled "QR Codes Kill Kittens".