Empathy, intuition, collaboration, the ability to read a room. Many of these "soft skills" are emerging as profoundly powerful in business today. Which women in your agency possess these gifts and how can you put them to their greatest use?
Alana Conner, PhD, Cultural Psychologist + Co-Author of Clash! 8 Cultural Conflicts That Make Us Who We Are
Daina Middleton, CEO, Global Performics
Dianne Wilkins, CEO, Critical Mass
Wendy Wallbridge, Executive Coach, Apple
Moderator: Kelli Robertson, Group Brand Strategy Director at Goodby, Silverstein & Partners
Alana Conner, PhD, is a cultural psychologist and science communicator who writes and consults about culture, class, psychology, health, and social innovation.
By day, she collaborates with clients such as The World Bank, Kaiser Permanente, and the Stanford Clinical Excellence Research Center to design communications that enhance the well-being of diverse populations around the world.
By night, she writes for a variety of venues, which have included The New York Times Magazine, The Huffington Post, EDGE.org, National Geographic Television, and the Stanford Social Innovation Review, where she served as senior editor for five years. Her most recent project is Clash! 8 Cultural Conflicts That Make Us Who We Are (Penguin/Hudson Street Press, 2013), which she coauthored with Stanford psychology professor Hazel Rose Markus.
Alana earned her bachelor’s degree in philosophy and psychology from Yale University, her doctorate in cultural psychology from Stanford University, and her postdoctoral certificate in health psychology from the University of California, San Francisco. Her award-winning research examined social class and cultural differences in decision-making and health at sites such as Kyoto, Japan; Mumbai, India; and Little Rock, AR. A native of Memphis, TN, she now makes her home in San Francisco, CA, where she rides the bike, walks the cat, and bakes the vegan bacon cake.
Daina Middleton is Global CEO at Performics. Passionate about participant marketing, Daina has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs.
In her role at Performics, Daina leads a team of tenured digital pioneers working with proprietary technology and a new marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by Performics have driven more than $1B in retail sales & generated more than 100M actions for brand & lead gen marketers.
She is well-known for leading transformative marketing discussions embraced by companies seeking to succeed in the Participation Age outlined in a recently published book about this topic titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect and Engage.
Her insights and expertise guide others in understanding why now is the time to evolve from the old approach to marketing developed over 50 years ago and provide tools to break through legacy barriers and move forward. Daina’s proprietary marketing approach, the Participation Way, is a new marketing framework that provides an alternative approach designed specifically for today’s complex, and fragmented media landscape.
For more than 25 years, Daina has worked in the marketing industry. Prior to Performics, she was an SVP at Moxie Interactive and 16 years working at Hewlett-Packard. She is also known for her charismatic, warm and approachable style that builds instant rapport with groups and individuals. Daina lives in Alta located outside Jackson, Wyoming.
Kelli Robertson has been working in the strategy departments of agencies including Carmichael Lynch, Fallon and Mullen and AKQA for 16 years. She’s currently at Goodby, Silverstein & Partners as Group Brand Strategy Director, geeking out about technology and the Internet of Everything while working on Cisco. Prior to GSP, Kelli was Director of Strategy at AKQA, helping clients navigate the messiness of today’s digital world and growing and shaping the strategy department. She values action over talk, quant over qual, and being interesting over being right.
Wendy Wallbridge, principal of On Your Mark Corporate Coaching & Consulting, Inc. is a pioneer in the coaching field. Recognized for her groundbreaking coaching techniques she has been interviewed by members of the print media including Fortune Magazine, the San Francisco Chronicle and the New York Times. In 1993 Wendy founded On Your Mark Corporate Coaching when she saw the need for individuals to do work that was both meaningful to them and met the changing needs in the marketplace.
Today On Your Mark works with Fortune 100 leaders and teams seeking breakthrough outcomes and increased productivity in the face of significant, accelerating change. On Your Mark’s clients have included Apple, Intel, Hewlett Packard, ABC-Disney, Wells Fargo, Oracle, Texas Instruments, Genentech, NetApp, VMware and McAfee Security, among others. Wendy is an intuitive coach who focuses on accelerating the success of talented executives who are in new roles or being groomed for larger roles. She helps her clients identify areas of unique strength and vision, assess areas of leadership risk, strategize about key relationships, and promote the immediate and long-term success of their companies. Wendy excels in the essential executive coaching skills of deep listening, strategizing, articulating, and pegging the situation.
In her early twenties, Wendy was diagnosed with lupus, a life-threatening blood disease. Her talent in guiding others to transform themselves was sparked by her fourteen-year struggle with lupus, subsequent kidney transplant and miraculous return to good health. Wendy offers inspiring keynotes for such organizations as UC Berkeley Haas School of Business, the Professional Business Women’s Conference (PBWC), The Commonwealth Club, and Women In Technology International. Wendy is on the Executive Advisory Board for TEDxMarin and the Producer of TEDxSandHillRdWomen. Her forthcoming book, Spiral Up! A Woman’s Path for Leading Life with Power and Grace is based on the Spiral Up! principles she has presented for the past decade to groups of women entrepreneurs, middle managers, individual contributors, and executives.
Dianne Wilkins is the CEO of Critical Mass, a digital marketing agency that creates extraordinary experiences on behalf of some of the world’s most admired brands. Starting at the agency in 1999, Dianne moved up the ranks at Critical Mass, growing the agency from 25 people into a growing global network of more than 700 people in 8 offices. She began CEO on January 1, 2006, and sets the strategic vision for the company and its global growth strategy, as well as acting as the executive sponsor for some of the agency’s longest client relationships, including Citi, AT&T and Nissan.