Entrepreneurs are those who identify a need and fill it. Creative folks are especially adept at this kind of noticing, formulating, and birthing. Unfortunately, many agencies just aren't set up to harness entrepreneurial contributions. Learn how to build a business beyond the brief.
Amy Swift Crosby, Founder, SMARTY
Scott Goodson, Founder + Chairman, Strawberryfrog + Author of "Uprising"
Katherine Barr, General Partner, Mohr Davidow Ventures
Susan Credle, CCO, Leo Burnett
Moderator: Kristi Royse, CEO, KLR Consulting
Katherine Barr is a General Partner at Mohr Davidow Ventures, focusing primarily on investments in web and mobile consumer and business products and services that leverage data analytics and new technology platforms. Specific areas of investment interest include Life Tech (life optimization and digital personalization), Retail and Commerce Innovation, and Next Generation Media.
She sits on the boards of PunchTab, BandPage and Ruby Ribbon, is a board observer for Ticketfly, sponsored the seed investments in Zuckerberg Media, Retention Science and Storefront, and is responsible for the investments in Visible Measures, Infusionsoft and the seed investment in Massive Health (Jawbone). Prior to Mohr Davidow, she held various senior management roles in product development, marketing and negotiation. Katherine is Co-Chair of C100, the leading Canadian technology entrepreneur association in North America, and guest lectures a yearly executive education negotiation session at Stanford University.
Every agency says it wants "to do great creative," but for Chief Creative Officer Susan Credle, it’s the reason why that matters. "Great creative has to build helpful, meaningful brands for the long-term," she says. "That’s the sum of what we at Leo Burnett do, and what I’ve set out to do my entire career."
She came to Leo Burnett in the fall of 2009, after more than two decades at BBDO in which she rose from "bathroom-break girl" for the agency’s receptionists to EVP Executive Creative Director. There, Susan reinvented the iconic M&M’s characters; turned Cingular Wireless from a start-up into a leader brand; and created other consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.
Since joining Leo Burnett, Susan has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad.
Susan’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal "Happy Tales," Kellogg’s Special K "What Will You Gain When You Lose?" Secret’s "Mean Stinks" anti-bullying campaign and, one of the most beloved and awarded platform ideas, Allstate’s "Mayhem."
"I believe in purpose-driven brands and having pride in something in lasts," she says. "And, as we say here at Leo, that creativity can transform human behavior."
Susan serves on the Boards of the University of North Carolina’s School of Journalism and Mass Communication, the American Association of Advertising Agencies, the Foundation for EXXcellence and the Creative Circus. She is a member of the Economic Club of Chicago, the Media Council at the Paley Center for Media in New York, the Creative Review Board of the Ad Council and is a supporter of Marwen and One Million Degrees in Chicago.
Scott Goodson is Founder and Chairman of Strawberryfrog and Author of Uprising.
Kristi Royse, CEO of KLR Consulting, inspires success in individuals and teams with proven best practices that enable organizations to capitalize on their strengths. She partners with companies to improve communication, implement change, align their organizational values and goals and move to higher levels of performance. KLR Consulting’s programs are direct, specific, and drive bottom line results. Kristi is a nationally recognized speaker, facilitator, management consultant, executive coach, and trainer. Since 1987, Kristi has been coaching executives to be stronger leaders and helping organizations optimize their most vital resource - its people.
Amy Swift Crosby
As the founder of SMARTY, a women’s entrepreneurial network based in Los Angeles and Boston, Amy Swift Crosby has created hundreds of programs designed to foster community, education and collaboration across many business platforms. The thousands of women-owned businesses who have been helped by SMARTY have put Amy into the league of connector of women, creator of top-notch in-person content and conduit for visibility, media and partnerships.
As a strategist and writer, Amy has worked with hundreds of brands to position or message products or services internationally. From Virgin Atlantic to Ralph Lauren to MGM/Mirage to Christian Dior, Amy is a marketing and communications expert. She has been featured or quoted on CNN, The New York Times, The Los Angeles Times, Glamour, Women’s Wear Daily, Harpers Bazaar, Sunset Magazine, Lucky, Life in the Fab Lane with Kimora Lee Simmons. Amy is a tastemaker for ThisNext, a regular blogger for Georgia NYC – a beauty and lifestyle concierge, moderator and speaker for the ltdLIVE women’s conference, scout for ScooterTraffic, guest editor for Tada Shop, and named one of the top 50 women to follow on Twiiter by Evan Carmichael. See Amy’s MyStory here.