Remember the old saying about not knowing which half of your ad budget is wasted? Well, if you don’t know how to market to women, it’s likely about 85% of your marketing budget is going down the drain. Learn best practices and emerging technologies from experts in green marketing, mom marketing, boomer marketing, and the social good movement.
To The Huffington Post, she's "the High Priestess of Marketing to Women;" to TIME magazine, "the Chief Rabbi of the Sheconomy." Renowned business guru Tom Peters calls her "the First Lady of Marketing to Women" and says she "is one of the best presenters, male or female, I've ever seen."
Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages; and her latest book, PrimeTime Women, focuses in on the market's high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment's growth, size and buying power to propel their business for the next 20 years.
As the go-to authority on marketing to women, women in leadership and women's growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide.
Ms. Barletta's F500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others (complete list at www.trendsight.com). Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.
A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including countries as diverse as Chile, Denmark, Dubai, Japan, Norway, Spain, Sweden and Switzerland. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including automotive, banking, consumer products, investment services, retail, travel/tourism and real estate development, to name a few. She is proud that numerous clients have booked her for return appearances and sponsored her for speaking series to their key customers.
Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing.
For more information, please visit her website, www.trendsight.com, or call Marti directly at (847) 446-5861.
Brooke Campbell is Director of Client Services at Chaordix.
Lynn Forbes is the co-founder of WHOA! Network - Women Honoring Our Age. WHOA! is a pioneering online video network focused on and featuring women at midlife and beyond. Its core message is simple: Women should walk the WHOA! and be seen and heard at every age, valued more as we get older, not less. Lynn a highly experienced traditional and digital media executive with top companies in her portfolio, including Microsoft, Scripps Networks and BlogHer. She is most proud of the work she has done to elevate the voices and lives of women.
Kat Gordon is the founder of The 3% Conference and founder and creative director of Maternal Instinct, an agency dedicated to marketing to mothers. Her agency’s proprietary product, the MBA Program (Mom Brand Audit), is a deep dive into every aspect of a brand’s marketing — web, email, print, social media, positioning — resulting in a guide map of specific ways to up the mom-friendliness of a brand.
Prior to launching her own agency, Kat worked as a senior copywriter at Hal Riney & Partners and Andersen Lembke, winning numerous awards for her campaigns for Saturn, Microsoft, and Target. She is passionate about excellence in marketing to women and has spoken on the topic at The 140 Conference, Savor the Success, APNA, Mom 2.0 Summit, and Rock the World.
Siobhan Neiland, founder of OneMama, represents the heart of the OneMama organization. Passionate about making a difference in the world, Siobhan created OneMama to show those in need that they are loved and matter in this world.
Inspired by a Ugandan midwife, Mama Jamira, Siobhan found her calling helping people in desperate conditions empower themeselves to create change. As she worked to help Mama Jamira's community, her vision blossomed into creating an organization that encompassed no limits, servicing impovershed communities worldwide. As a successful entrepreneur, Siobhan has taken her keen business sense and transmuted OneMama inot a model that will create self-sustainability in each community it supports.
Siobahn also founded ShaBoom Products and Cosmetics as a long fundiong venture for the OneMama organization and to show people you can look beautiful with natural products and change the world while you do it!
No stranger to poverty and hardship, Siobhan uses her own losses to inspire, change and teach the global community how to overcome obstacles to achieve a fulfilling life. "Fighting for my Joy" is Siobhan's lifelong motto.
Social entrepreneur Kimberly Danek Pinkson is first and foremost a mom to son Corbin, and an aunti to two nephews, Luke and Sebastian. She is also an inspiring and authentic Environmental Health advocate, Sustainable Business Consultant, Writer, Speaker, Brand Advisor, and Media Guest.
Drawing on a sense of global interconnection and healthy living that was instilled when she went on her first Native American based Vision Quest at the age of thirteen, all of Kimberly’s work has been imbued with a sense of global interconnection.
Since Founding ecomomalliance.org and ecomom.com her realistic, practical, and authentic approach has led to keynotes at conferences such as the North Carolina Women’s Conference and the World Women’s Forum in Seoul, Korea and appearances on media outlets from 20/20 to the TODAY Show. Kimberly loves cooking veggies from the garden, making up recipes with her son, going on adventures in nature, dancing, and eating organic ice cream. She is committed to sharing with families the good news that there are easy, affordable, and rewarding ways to live in greater balance, health, and joy on this planet we all share.
Shortly after Katherine returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face.
What became increasingly clear to Katherine was that it wasn't that she was doing a sub-par job as a mom, but that this romanticized version of what motherhood can and should be existed only in some alternate universe. With that reality came opportunity.
In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Kellogg's Hasbro, Discovery Network and Kraft tap into modern motherhood and create game-changing products, services and advertising for the way moms actually live.
Prior to launching The Mom Complex, Katherine served as a SVP and Group Planning Director at The Martin Agency, where she ran the strategic planning efforts for the world's largest marketer to moms, Walmart.
Katherine has been featured in The New York Times, The Wall Street Journal, Fast Company, Forbes, Inc., The Huffington Post and on The Today Show. In 2012, Katherine received the AWNY "Changing The Game" award from the Advertising Women of New York and was named one of the 30 Most Powerful Women in Advertising by Business Insider.