Never, ever underestimate the power of inspiration to create change. Hear from five panelists who have become agents of change as a result of the 3% movement. What will you take back from the 2013 event and how might it be transformative for your agency?
Heidi Taglio, Director, HR, Eleven, Inc.
Kammie McArthur, CD, Swirl
Debbi Vandeven, CCO, VML
Ignacio Oreamuno, Executive Director, The Art Directors Club
Ann Lehman, Policy Director, SF Dept. on the Status of Women
Moderator: Kat Gordon, Founder of The 3% Conference
Kat Gordon is the founder of The 3% Conference and founder and creative director of Maternal Instinct, an agency dedicated to marketing to mothers. Her agency’s proprietary product, the MBA Program (Mom Brand Audit), is a deep dive into every aspect of a brand’s marketing — web, email, print, social media, positioning — resulting in a guide map of specific ways to up the mom-friendliness of a brand.
Prior to launching her own agency, Kat worked as a senior copywriter at Hal Riney & Partners and Andersen Lembke, winning numerous awards for her campaigns for Saturn, Microsoft, and Target. She is passionate about excellence in marketing to women and has spoken on the topic at The 140 Conference, Savor the Success, APNA, Mom 2.0 Summit, and Rock the World.
Ann Lehman, JD is the Women's Human Rights Specialist with the San Francisco Department on the Status of Women. Over the past two decades, Ms. Lehman has developed innovative initiatives – most notably the award-winning local implementation of the United Nations Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW). She helped draft the local ordinance adopted to make the convention law in San Francisco, and has provided technical assistance to a variety of municipalities including New York, Los Angeles, and Salt Lake City. Ms. Lehman also developed gender analysis guidelines and gender budgeting for the City and County of San Francisco. She has been instrumental in building the Gender Equality Principles Initiative. In 2012, Ms. Lehman and Dr. Emily Murase accepted the Work-Life Balance Award from the Italian Government on behalf of the Department. Ms. Lehman has authored reports on the status of girls in San Francisco, work-life options in the City, and girls in the juvenile justice system. She authored Board Members Rule: How to Be a Strategic Advocate for Your Nonprofit.
Kammie McArthur is a Creative Director/Copywriter and mom with 16 years of experience creating ad campaigns for well-known brands such as Sprint, T-Mobile, Citi, Chevy, Sam's Club and UNICEF. She's spent most of her career on the West Coast at Publicis Seattle and Riney in San Francisco. She has a penchant for gutting and rebuilding old houses and makes a mean "Pigs in a blanket."
Ignacio Oreamuno is Executive Director of the Art Directors Club. Founded in 1920, the Art Directors Club is the premier organization for leaders in visual communication, boasting one of the most concentrated groups of creative talent in the world. A not-for-profit membership organization, the ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas. The ADC provides a forum for creatives of all levels in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.
Ignacio is also the founder of IHAVEANIDEA, one of the world’s largest online advertising communities with 12 million pages read a year. IHAVEANIDEA also organizes one of the most important advertising events in the advertising industry; Portfolio Night which takes place simultaneously in every continent around the world once a year.
He also run the Tomorrow Awards, the only international advertising award show with no categories and with a focus specifically on the future of advertising.
Heidi Taglio has been a visible member of the San Francisco advertising HR community for almost 20 years. Her approach to the HR craft is well known based on her ability to leverage professionalism and moxy with a hefty dose of humor to consistently find, nurture and retain top talent.
Her experience navigating the HR aspects of the IPG acquisition of Miller/Huber paved the way to a position within WPP at J. Walter Thompson. Heidi's first love however, has remained the independent shop so it was really no surprise when she joined Eleven, Inc. in 2004 where she is currently an Associate Partner and Director of Human Resources. The agency has grown from 11 employees to over 120 thanks in part, to her leadership in the development of talent acquisition best practices, employee relations, performance management and competitive compensation models. Eleven’s consistent listing in the SF Business Times' Best Places to Work is further proof of Heidi's influence. She is very proud to have encouraged Eleven to become the first agency to sponsor the 3% Conference!
Her experience in human resources has benefitted those far beyond the advertising community. Heidi is a member of the Business Advisory Council for The ARC of San Francisco, non-profit advocacy serving adults with developmental disabilities.
She lives in San Rafael, CA with her husband and two daughters.
Debbi Vandeven is the chief creative officer of VML, a global digital marketing agency.
With more than 20 years of advertising and digital experience, Debbi has earned a reputation for exceptional, on-strategy creative solutions that drive business for clients and connect with consumers through integrated channels. Since joining VML in 2000, she has led teams and creative engagements for clients such as Carlson Hotels, Colgate-Palmolive, Dell, Gatorade, Kellogg’s, Revlon, Southwest Airlines, U.S. Bank, Wendy’s and Xerox.
Her creative leadership has enabled VML to become one of the top global digital agencies today with more than 18 offices and 1,300 employees worldwide.
She has served on several international award juries, including for Art Directors Club and New York Festivals. This fall, she’ll serve as the first international digital jury chair for the Loerie Awards during Cape Town’s Creative Week.
VML’s creative teams have garnered accolades from top international shows, including Cannes Lions, London International Awards, CLIO, Webby Awards, One Show, Art Directors Club, New York Festivals and Effie Awards, among others.
VML’s recent achievements include being named a Standout Shop by Advertising Age in 2012 and awarded with seven Lions at Cannes in the same year.
Debbi is a strong supporter of initiatives advancing women in creative leadership and mentoring talent to help women develop the interpersonal skills it takes to succeed in today’s industry.
Ignacio Oreamuno, executive director of The Art Directors Club,
describes the new 50/50 Initiative to close the gender gap. “The more
women I work with, the more women I hire, and the more women I work
for," he says, "the more successful I am."