Sponsored by Rosetta
Collaborative consumption. Appcessories. Responsive web design. Wearable devices. Which trends and technologies will captivate consumers over the next few years? Hear from two of marketing's most revered trend-watchers as they compare notes, make predictions, and challenge attendees to think ahead about things that may not even be on your radar yet.
Introduction by: Alex Mahernia, CCO, Rosetta North America
Guy Kawasaki, Author, Co-Founder, Alltop
Ann Mack, Director of Trendspotting, JWT
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Ann Mack oversees global trendspotting for JWT where she helps brands turn shifts in the zeitgeist—related to everything from technology, gaming and globalization to retail, philanthropy and the environment—into opportunities. Ann is widely known as one of the industry’s most famous experts on cultural and behavioral movements, trends and memes and their impact on brands and brand behavior.
Ann’s reports have become famous in their own right and her annual "10 Trends" and "100 Things to Watch" are highly anticipated cultural markers for brand marketers and the public as a whole. She has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, USA Today, and International Herald Tribune.
With 13+ years at Rosetta/LEVEL, Alex has managed a variety of teams/disciplines as the VP of Professional Services, Technology Manager, Chief Creative Officer and the co-founder of the LEVEL legacy brand with Tom Adamski. Since the acquisition of LEVEL, he has become an integral part of the CCX organization with a unique perspective and ability in enabling coast-to-coast operational growth, driving a culture of innovation and fostering management transparency through networking and adaptability.
Alex has helped steer the Rosetta Marketing organization. Using his industry insights and close connections with client/partner networks, he has been able to evolve the Rosetta brand aesthetics, voice and execution across the agency. Alex is the champion of the Rosetta brand, embodying our beliefs while attempting to elevate our organization among top 10 agencies worldwide. Alex's connection with the technology team (as an OpCo member and a key contributor to the Tech/CCX task force) has enabled a better connection between our organization's two largest business units. Alex is a true believer in humanizing the connection between technology and human behavior. He has accomplished this by encouraging team members to work beyond disciplinary borders in order to deliver unique and creative solutions in a process which he calls "the human centric UX nirvana." Alex's most significant contribution has been his management philosophy of "Beautiful Chaos." The notion that our industry is in constant change and that agencies have to be flexible, adaptive, and forward thinking to survive. Alex teaches his teams to be curious, to laugh, and to treat people as people and not "targets." He is currently focused on standardizing methodologies and processes across CCX, and although he acknowledges that methodologies are the backbone of every agency, he believes that our staff's intuition is the force (Star Wars style) that will drive our agency forward.