CMOs are at the pinnacle of marketing on the “client side.” Wouldn’t you like to know what they look for in agency partners, what keeps them up at night and which technologies and trends they’re most jazzed about? Moderator Debbi Vandeven will uncover these truths… and more.
Kevin Burke is Chief Marketing Officer for Visa Inc. In this role, he is responsible for leading global and country marketing of Visa consumer and commercial products. Under Kevin's strategic leadership, the marketing organization is dedicated to increasing Visa brand equity, accelerating Visa product adoption and growth, optimizing Visa marketing investments as well as supporting the marketing success of Visa Clients around the world.
Sharon is a highly experienced marketing professional and doctoral social science researcher. Specializing professionally in high-tech industry marketing and branding strategy, she also researches, writes, teaches and speaks about the intersection between location, innovation and technology. Sharon has shared her passion for marketing and creativity with global corporations, start-up enterprises, public sector organizations, and students for 20+ years. She has held senior marketing positions and consulted in a variety of domains including crowdsourcing, business software, oil & gas technologies, housing, telecommunications, publishing, and the arts. In her role as Assistant Professor (Marketing) in the Bissett School of Business at Mount Royal University, she drove a complete curriculum reform to build an innovative undergraduate marketing program with her colleagues. Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship.
Francesca Schuler is a senior marketing executive whose passion is building lifestyle brands that have a unique and deep connection with their consumers. Francesca is currently the CMO of BevMo!, a leading specialty retailer of alcoholic beverages and related products. She joined BevMo! in September of 2011 from Treasury Wine Estates-Americas where she was the CMO, managing a wine portfolio of over 50 brands including Beringer, Chateau St. Jean, Stags' Leap, and Penfolds. Prior to Treasury, she was the head of Marketing for Method Products, Inc, a pioneer of premium non-toxic home care, laundry, air care and personal care products that was named one of the 50 most innovative companies in 2008 by Fast Company. Previously, Francesca was the vice president of brand management in Gap's Global Marketing department. When she first joined the Gap she ran the Corporate Strategy group for Gap, Inc. Francesca was also a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Early in her career, she held several marketing and sales positions at the E&J Gallo Winery. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University. She has served on the boards of NutraBella, Inc., makers of Bellybar products and Patz & Hall winery. Francesca is the founder of Bay Area Marketers (BAM). She lives in Sonoma with her husband Eric and children, Aria and Will, who are her inspiration for creating unique brand experiences.
Ingrid Van Den Hoogen
Ingrid Van Den Hoogen joined SAP as SVP of Products and Innovation Marketing in early 2013. Prior to SAP, she was the CMO at Silver Spring Networks leading them through a brand and marketing re-invigoration, and as CMO at Plantronics where she rounded out her enterprise technology experience with consumer and retail marketing. Prior to those positions she was head of marketing at Sun Microsystems. With over 20 years of marketing experience at Sun, she led branding and marketing for Sun and Java, global communications, advertising, integrated marketing, cloud marketing and drove eco-responsibility and open source marketing initiatives. She also held various product and strategic marketing roles throughout her tenure at Sun. Earlier in her career she was a software developer at GTE, United Technologies and Megatek. She holds a BA in Math with a concentration in Computer Science from San Jose State University.
Remember when there were guidebooks to the Internet? Amy worked on those. Amy's a digital marketing veteran who's been in the game for 20 years. In 1999 she traded in her makeshift dot-com desk for agency land and has been leading transformative digital marketing programs for brands ranging from cereal (Kashi) to software (SAP) ever since. She started the strategic planning practice at VML as the role of the digital agency shifted to enterprise transformation and true brand leadership. In just 3 years the practice has grown to 20 planners in North America. Last year Amy was nominated to the WPP women-in-leadership program, X-Factor, led by Charlotte Beers.