Social networks are a hugely disruptive force, creating a seismic shift in how brands engage and providing tremendous opportunity to turn fans and friends into brand advocates and champions. But what really drives people to express their passion and promote your brand? Strategists and thought leaders from leading brand agencies will discuss the challenges their clients face and share global research on the new world of brand engagement online.
Since the mid-2000's, Paul has played an important role in driving engagement with social media by the Fortune 500. One of the first consultants to begin evangelizing for social media at conferences and internally at companies, Paul went on to develop analytics models that would be adopted across industries and execute some of the first social media campaigns done by large companies.
Paul joined WCG in 2009 in the newly formed position of Head of Social Media. As such, he played an important role in building WCG's digital and social media capability, culminating with WCG being named the Digital Agency of the Year in 2011 (Holmes Report). As part of this new service offering, Paul established and led a new kind of Analytics practice at WCG, which has grown to be one of the largest and most respected Analytics practices in the industry.
Today, Paul leads Media + Engagement for W2O Group, parent company to WCG, Twist Mktg, and W2O Ventures. In this and former roles, Paul has worked with a wide variety of Fortune 500 companies and billion dollar brands, including companies like Intel, Virgin, Verizon, Warner Bros, and Pfizer, and brands like Hershey's, Red Bull, Yoplait, and Coors Light. With these and other clients, Paul has driven organizational change and innovation across business functions including Marketing, Communications, Legal/Regulatory, Customer Support, and Research, among others. He has played a particularly important role in the development of social media within the pharmaceutical industry, including many large drug manufacturers, industry associations, advocacy groups, and government organizations.
Paul joined WCG from CarryOn Communication, a mid-size consumer public relations firm, where he served as Managing Director of Interactive. Prior to CarryOn, Paul was a top Sales performer for Marketwire, where he contributed to important product innovations and revenue growth during the company's significant expansion period.
In addition to being a thought leader and frequent speaker, Paul was named one of the "15 to Watch" in 2009 by industry publication, PRNews. A member of his team has earned the same acknowledgment every year since.
Paul graduated with Honors from Washington University in St. Louis and recently completed his Masters in Business Administration (M.B.A.) from the top-ranked McComb's Business School at the University of Texas. He and his wife, Elizabeth, reside in New York City.
Irfan leads global social data innovation, along with new product and partnership strategy. He has built strategic frameworks, and created new technology platforms and value-focused social offerings for clients such as Ford, Samsung, Marriott, IBM and Harrah’s in the emerging areas of social CRM/loyalty and brand fan/influencer advocacy.
Prior to joining Ogilvy, Irfan was a part of the leadership team at finance and health startups, helped introduce new B2B and B2C offerings in the airline industry and worked in private energy financing. He has an MBA from Stanford and a BSE in Computer Science from Princeton.
With over 14 years experience in innovating marketing technologies through founding five startups to date, Nihal Mehta, is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Nihal is currently CEO and co-founder of LocalResponse, Inc., which helps marketers respond to real-time consumer intent. LocalResponse was named to Forbes 2013 list as #67 of America’s Most Promising Companies.
Prior to LocalResponse, (which pivoted from buzzd, a leading real-time city guide), Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal is also a Founding General Partner at the world’s first venture fund focused on mobile startups, ENIAC Ventures.
As the CEO of Face, the company he founded in 2003, Andrew is leading the global expansion of a growing team of researchers, planners and creative technologists that is pioneering the use of social data in qualitative and quantitative research to deliver a holistic view of the consumer. Based in offices in London, New York, Hong Kong and Singapore Face has a simple mission: to help companies be more socially intelligent by helping them to understand and co-create with people at an individual, group and network level.