Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategy and content. Gary will talk about how social media drives results and how it is no longer a society where marketers can force their message upon you with no regard to creating context. Companies have to love their customer first. With the emergence of Facebook, Twitter, Tumblr, Instagram and Pinterest, brands and individuals must also learn how to speak the native language of those platforms in a way that will create context with the end consumer and eventually convert.
Meet Gary Vaynerchuk, a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called “The Thunder Show” on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, his podcast become the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver. Called the “king of social media’, Gary is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South of Southwest Interactive conference and the New Media and Web 2.0 expos.
Entrepreneur and social media star Gary Vaynerchuk rattles off a few examples of how marketing efforts can sometimes backfire -- especially when brands deeply misunderstand the consumers they're targeting.