Pam Grossman, Senior Creative Planning Manager, North America, Getty Images, shocked the room with how the popular opinion of women has shifted from a "polished" representation to a more "authentic" depiction.
As a member of the global Creative Research team, Pam has unique insight into the meaning, application and impact of imagery – photographs, illustration and film -- around the world today. Using the information derived from researchers around the world and custom-designed forecasting methods, plus the wealth of data generated by www.gettyimages.com, Pam is able to identify -- and perhaps even helps to shape -- the visual language of tomorrow. The current and future trends identified in turn supplying advertising, marketing and publishing professionals with imagery that will resonate strongly with target audiences and sway purchase decisions.
Pam first joined Getty Images in November 2003 and has frequently been invited as a guest speaker and consultant on visual trends at Fortune 500 companies and conferences, including Google’s in-house global creative team, Bank of America, Kraft Foods, MetLife, Goldman Sachs, Fidelity, HOW Design Conference, and The American Marketing Association. Pam is a graduate of N.Y.U. with a degree in Cultural Anthropology.