Jennifer Kasper, Group Vice President, Digital Media & Multicultural Marketing, Macy's Inc.
Jennifer Kasper is Group Vice President of Digital Media & Multicultural Marketing for Macy’s. In this role, she leads Macy’s digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. She and her team manage the retailer’s social media footprint, mobile marketing platforms, and display advertising campaigns, and they partner with Macys.com to bring the retailer’s omnichannel marketing efforts to life.
Additionally, Ms. Kasper oversees the development of multicultural media and event strategies that support Macy’s commitment to growing market share in key minority customer segments.
Ms. Kasper co-chairs the Digital Collective NYC, and she was recognized by AWNY and Working Mother magazine as one of the 2013 Advertising Working Mothers of the Year. She earned an M.B.A. from The Anderson School at UCLA, as well as a B.A. from Grinnell College.
Macy's Inc. Group Vice President of Digital Media & Multicultural Marketing Jennifer Kasper describes the evolution of digital marketing from mobile to mobility, reaching consumers across various screens and devices wherever they are.