A conversation with Eric Korsh, VP/Group Director of Brand Content, DigitasLBi; Jonah Bloom, CSO, KBS+; and Cofounder, KBS+ Content Labs; and Otto Bell, Creative Director, OgilvyEntertainment
Break: 12:45 - 1:45 pm EDT
As Creative Director of OgilvyEntertainment, Otto oversees the development and production of both branded and unbranded projects for the group. A multi-award winner, he has told and sold stories on five continents for a kaleidoscope of brands. His ongoing client roster includes Philips, DuPont, Unilever and IBM. His current media partners encompass BBC World News. The Huffington Post, Fortune Magazine, Times Now of India, and National Geographic.
Otto is a graduate of the prestigious WPP Fellowship program and holds a Masters in English Literature from Oxford University. He lives in Downtown Manhattan and enjoys photography and riding his Harley Davidson.
Jonah Bloom is chief strategy officer at kbs+, and co-founder of kbs+ Content Labs. In his role he oversees a holistic brand strategy practice (incorporating digital as well as traditional planning) and helps clients such as BMW, Vanguard, Amex, Able Banking and FTSE devise marketing strategies designed to accelerate their businesses.
He was formerly CEO and Editor-in-Chief of Breaking Media, a digital media company reaching one and a half million business people every month through five sites including AltTransport.com, Fashionista.com and Dealbreaker.com.
Prior to that, Jonah was the editor of Advertising Age, the world’s leading source of news, views and data on marketing and media. In eight years running Ad Age, he oversaw a major broadening of its content and marketing offerings and an expansion in its reach from a couple of hundred thousand readers to over 850,000.
Jonah was also the launch news editor and later editor-in-chief of PRWeek, the leading trade for the PR business. He’s also been the magazines editor at British media title Press Gazette, and was a reporter on both Accountancy Age and PrintWeek in London. He edited the HarperCollins book Top Companies in Marketing and Media, and has written for a number of publications including The Guardian and the Financial Times.
He graduated from Oxford University in 1994 with an MA in Geography, and still retains his passion for learning about the interaction between humans and their environment.
As Vice President/Group Director, Brand Content for DigitasLBi, Eric leads the development of original and partnered digital brand content strategy for DigitasLBi clients serviced out of Boston, Chicago, and Detroit. He oversees creative teams in social and content to build comprehensive, interactive and participatory ideas in partnership with media, planning, analytic and account teams. His clients include Sprint, Harley-Davidson, Lenovo, GM, Goodyear, Miller Lite, KitchenAid, and others.
Eric is an Emmy winning television and commercial media veteran with over 25 years of experience. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for Lifetime, CBS, VH1, ABC Family, MTV, Logo, etc. At Scout, he oversaw everything from development slate to international sales and licensing, network relationships and branded entertainment. He partnered with Scout, NESN and the Boston Red Sox in Executive Producing an Emmy winning dating series that taped during Boston Red Sox games at Fenway Park.
As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin on projects across the globe for ad agencies from Saatchi, Leo Burnett, BBDO and Ogilvy to Draft, GSD&M and Martin. He has produced hundreds of commercials and music videos, as well as TV series, documentaries and feature films.
Eric has a BS in Film from Boston University, an MBA from Boston University and an MPA from Harvard University’s Kennedy School of Government.