A keynote presentation by Linda Boff, Executive Director, Global Brand Marketing, GE.
General Electric's Linda Boff was the first person of the day to mention Vine, which she illustrated through videos like #6SecondScienceFair and #AppleDrop.
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy.
Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named B2B Magazine’s 2012 Digital Marketer of Year. She is a frequent speaker at digital and social media industry events.
Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.humans and their environment.