A conversation with Eric Hausman, Senior Group Manager of PR and Social Media, Target; and Daniella Vitale, COO and Senior EVP, Barneys New York; moderated by Alex Jutkowitz, Managing Partner, Group SJR; and Chief Global Strategist Hill+Knowlton Strategies.
Target's Eric Hausman said the next step for the company would be a simplified mobile shopping strategy, while Barney's Daniella Vitale stressed that her focus was on real personalization in mobile and digital.
As senior group manager for Target, Eric is responsible for Corporate Public Relations and is part of a broad team leading social media for Target. The Corporate PR team tells Target’s story around Corporate Social Responsibility, including the company’s commitment to education and communities; multichannel and digital initiatives; and social media efforts. He also oversees A Bullseye View, Target’s behind-the-scenes online magazine and related Twitter handle. Eric joined Target in 2006, from Deloitte Consulting, and also has nine years experience as a high-tech business journalist. Eric received his M.B.A. from the Darden School of Business at the University of Virginia, and B.S. from Cornell University.
Alexander Jutkowitz is a vice chairman and the chief global strategist of Hill+Knowlton Strategies. As today’s leading evangelist for the paradigm shift in marketing and communications towards the power of high-quality content, he is responsible for driving and setting global communications strategies for clients across H+K with an emphasis on increasing ROI via high-quality content insights and audience.
A content marketing pioneer, Jutkowitz regularly speaks on the topics and shares his experience dealing with the day’s most exciting – and thorniest – issues.
With more than 20 years of experience in a wide range of disciplines – from political pollster to digital architect, brand strategist to content creator – Jutkowitz has worked in more than 30 countries a round the global leading communication, marketing and political campaigns for multinational corporations, not-for-profits, governments and trade associations.
Jutkowitz develops and implements solutions for clients that address the full spectrum of their business needs. He is at the forefront of content creation and mobile strategy for brand development and international positioning. From TED to GE to the MPAA, Jutkowitz is part of the conversation when new ideas are floated, trends are born and conventional wisdom is reshaped.
Jutkowitz currently serves on the board of overseers for the Columbia Journalism Review and a member of the Arthur W. Page Society.
Daniella Vitale is Chief Operating Officer for Barneys New York, having assumed the role in 2012. She joined Barneys in December of 2010 as Chief Merchant and Executive Vice President. Daniella oversees business development, digital strategy, store operations and women’s merchandising for the brand. Vitale has played a key role, alongside Mark Lee, in the re-building of Barneys which was acquired by Perry Capital last year.
Vitale moved to New York to study at the Laboratory Institute of Merchandising and then the Fashion Institute of Technology. She began her career in the luxury sector as a Merchandise Manager for Salvatore Ferragamo. From there she joined Giorgio Armani as Vice President of Wholesale in 1994 and then joined Gucci in 1999 in a similar capacity. In 2006, Daniella was named President and CEO of Gucci America.
Daniella is very active in the philanthropic sector receiving two awards for her charitable contributions: Champion of Children award from LIFT and Women Who Get it Right from NBCCF. Today, Daniella plays an active role in the U.S. Fund for UNICEF and sits on the New York Business Advisory Board of UNICEF.
Daniella resides in Manhattan with her husband, Dr. David Biro and twin sons, Luca and Daniel.