How Do You Build a Passion Brand?
John Bell, Global Managing Director, Social@Ogilvy
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing. Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can't generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority. John Bell, Global Managing Director for Social@Ogilvy, will share the surprising new study revealing what consumers care about most and how brands can build passionate advocacy.
John Bell heads up the Ogilvy’s global, social media solutions practice – Social@Ogilvy. The world’s largest network of social media and business strategists, the team believes in the power and impact of truly integrated social media business solutions. He drives senior client engagements, the development of Ogilvy’s social planning framework, and a global training program for staff and clients, alike. Their work combines deep disciplines like CRM, public relations, advertising and shopper marketing and rooted in what drives behavior.
He has developed and executed enterprise marketing and social media strategy for the Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont – including work winning a Silver Lion at Cannes.