Design is purpose-driven artistic creativity that links artistic and technological innovation. It is an integral component of how a society represents itself. It is particularly interesting to explore how designers relate to the left-brain knowledge worker of the Internet age. Moderated by author Piero Scaruffi—with individual presentations and a panel discussion by distinguished Bay Area practitioners in art and design—this event ranges across the contemporary art and design field to underscore the importance of creativity for business, technology and the way that people live.
Stuart Kendall is the president of the Design Studies Forum, a College Art Association Affiliated Society, dedicated to the promotion of the academic study of the history, theory and practice of design. However, he thinks of himself primarily as a philosopher of culture. He coedited a special issue of Boom: A Journal of California on California design.
Maria McVarish is an architect, artist and visual researcher practicing in San Francisco. She has lectured in architecture at UC Berkeley’s College of Environmental Design, and, since 1996, teaches interdisciplinary studies, critical theory and design at California College of the Arts. Her essays, drawings and sculpture have been published in Memory Connection journal, Diacritics and Zyzzyva.
Piero Scaruffi is a cognitive scientist who has lectured in three continents and published several books on Artificial Intelligence and Cognitive Science, including The Nature of Consciousness (2006). He pioneered Internet applications in the early 1980s and the use of the Web for cultural purposes in the mid-1990s. His poetry has been awarded several national prizes in Italy and the United States. As a music historian, he has published 10 books, including A History of Rock and Dance Music (2009) and A History of Jazz Music (2007). He has also written extensively about cinema, literature and the visual arts. An avid traveler, Scaruffi has visited 121 countries.
Meredith Tromble is an artist and writer whose areas of interest include creative process and interdisciplinary research. In addition to her work as an associate professor in the School of Interdisciplinary Studies at the San Francisco Art Institute, she is currently collaborating with Dawn Sumner of the University of California, Davis, on a virtual installation, Take Me To Your Dream (Dream Vortex).
Hunter Whitney is a user experience (UX) designer who has helped create useful and usable interface designs for clients in areas ranging from bioscience and medicine to information technology and marine biology. He is also the author of Data Insights: New Ways to Visualize and Make Sense of Data (Morgan Kaufman, 2012).