Miki Racine Berardelli, Chief Marketing Officer of Tory Burch, reveals how to leverage digital to build a global brand.
Since joining Tory Burch as Chief Marketing Officer in 2009, Miki Berardelli has been responsible for global marketing, public relations, CRM, and e-commerce.
Prior to joining Tory Burch, Ms. Berardelli was Senior Vice President of Marketing at Ralph Lauren, where she spent nearly eight years developing and leading multichannel marketing strategy for the retail businesses.
Earlier in her career, Ms. Berardelli held positions at
Limited Too/Tween Brands, Experian North America,
and McMillan Associates.Ms. Berardelli is actively involved in Shop.org, the digital division of the National Retail Federation, where she is currently serving her third term on the board of directors as Chairman. In 2011, she also joined the board of directors for Giggle Inc., a multichannel baby products and lifestyle retail brand.
Ms. Berardelli earned a bachelor’s degree from the University of Iowa and a master’s degree from Northwestern University. She was recognized in 2011 as one of the “Top Women in Cross-Channel Retail.”