Christoph Botschen, Co-Founder, mytheresa.com, and Susanne Botschen, Co-Founder & Head, Buying, mytheresa.com, are in discussion with James Fallon, Editor, WWD.
In 2006, Susanne Botschen founded mytheresa.com, the European online shop for luxury fashion, with her husband
Christoph Botschen. As Head of Buying,
she sets the tone for the e-tailer.
Born and raised in Munich, Ms. Botschen
completed her studies at the renowned
Nagold University. She had her first
hands-on buying experiences working for the German fashion house Unger in Hamburg.
In 1987, she opened THERESA. Located in the center of Munich, the store became an instant hit with local and international customers seeking the best possible selection of global designers.
The success of THERESA led to the launch
of mytheresa.com in 2006. Offering a
hand-picked edit of the most-sought after pieces from luxury brands such as
Balenciaga, Miu Miu, Saint Laurent, Dries Van Noten, and many more, the
e-tailer is known for its superior service— making it a leading online address for high-end fashion. The mytheresa.com experience is rounded off with weekly changing editorials, exclusive collections, newsletters, mobile apps, and a multilingual customer care team.
Ms. Botschen lives in Munich with her
husband and their two children.
In 2006, Christoph Botschen founded
mytheresa.com, the European online
shop for luxury fashion, with his wife
After finishing his studies at Nagold
University, Mr. Botschen started working
for German label Closed in Hamburg.
In 1987, the Botschens founded the boutique THERESA in the heart of Munich. The store became an instant success with local and foreign customers looking for the very best edit of international designer collections.
Mr. Botschen’s background in business management was essential to the quick growth of mytheresa.com. Due in part to the excellent designer relations that he and his wife established through THERESA, the online shop has developed into one of the most popular addresses for high-end luxury fashion. Superior
multilingual customer service, handpicked
product curation, and on-trend editorials
have become hallmarks of the mytheresa.com world.
Mr. Botschen lives in Munich with his wife and two children.