Matt Hiscock, Senior Vice President of ASOS U.S. Inc. and ASOS.com, explores the digital media and e-commerce trends around the world.
Matt Hiscock began his career with Marks & Spencer, where he worked in a number of retail management roles for seven years before moving to the corporate offices. At that time, he worked on the retail expansion roadmap for two years, strategizing the future property needs for London.
Soon after, Mr. Hiscock moved into the International Franchise Group at M&S,
where he helped develop and manage the Middle East and Central Europe business for two years. In 2007, he joined French Connection as Head of Franchise, leading the business expansion in the United Kingdom and internationally.
In 2008, Mr. Hiscock began working for
ASOS as Head of Operations. In that role, he led the production, customer care, visual merchandising, and international functions, moving full-time to the international business in 2009 as Head of International Sales. During this time, Mr. Hiscock led the rollout of standalone websites in the United States, France, Germany, Australia, Italy, and Spain, which helped establish international revenues at more than 60 percent of total sales.
In 2012, Mr. Hiscock became Director of International Sales and, subsequently,
relocated in late 2012 to New York to
establish the U.S. in-country office and
further develop the ASOS U.S. business.