Lisa Joy Rosner, Chief Marketing Officer at NetBase, identifies digital channels of influence through a consumer buying study.
Lisa Joy Rosner
Lisa Joy Rosner is the award-winning
Chief Marketing Officer at social intelligence company NetBase, where she works with some of the largest brands in the world—including Coca-Cola, Kraft,
and Taco Bell—as they transform their
approach to real-time marketing.
Ms. Rosner is a 22-year veteran marketing
executive in Silicon Valley, known for
her creative and educational approach.
Before joining NetBase, she served as
Vice President of Worldwide Marketing at BroadVision Inc. and Vice President of
Marketing at MyBuys, where she worked
with such companies as Sears, Wal-Mart,
and Circuit City. Prior to that, Ms. Rosner worked at Brio, DecisionPoint, and Oracle.
Ms. Rosner is an active blogger and guest
columnist on many topics related to social media. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School, as well as the content committee of Shop.org, the AMA, and Benchmark. A guest lecturer at universities, Ms. Rosner is frequently quoted in top-tier press, including The Wall Street Journal, Mashable, and Giga-Om.
Named a Silicon Valley Woman of Influence in 2013, Ms. Rosner received
a bachelor’s degree in English literature
from the University of Maryland.