Rachel Tipograph, Global Director of Digital & Social Media at Gap Inc., define "lo-fi" brand marketing, and she shares how it influences digital branding and e-commerce.
Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. As Director of Global Digital and Social Media at Gap, she oversees strategy, implementation and measurement.
Business Insider recently named Ms. Tipograph one of New York Tech’s Coolest People because of her work, “making Gap cool again for the first time since Bill Clinton was President.” Previous to Gap, she was a Strategist at Undercurrent, a digital strategy firm based in New York City, working with clients such as PepsiCo, Levi’s, GE, and Disney.
Ms. Tipograph is a graduate of New York University, where she studied entertainment business and new media.
Gap Inc.'s Digital and Social Media Global Director Rachel Tipograph theorizes that daily, lo-fi ads will put an end to the era of flashy, mass-produced brand campaigns. Tipograph believes lo-fi has better customer penetration because the barrier of entry is lower than major advertising.