In module 1 of the L2 Disruption Summit, the speakers discuss how learning to think differently encourages innovation and disruption.
Welcome & Intro
Professor of Marketing, NYU Stern
PETER N. GOLDER
Professor of Marketing, Dartmouth University
Adjunct Professor of Innovation, NYU Stern; Author: Disrupt
Founder & CEO, Mayvien
JOSE DE CABO
José de Cabo
José de Cabo is one of the three founders of Olapic a software as a service company that specializes in allowing brands to engage and empower their communities by displaying their photo content on their properties and leveraging it twofold. Firstly, through increased conversion as well as increased conversation around the brand.
The Olapic founding team met at Columbia Business School where they began building the technology at the end of 2010 as they noticed the world was increasingly communicating in a visual fashion. Currently Olapic works with over 100 clients including Coach, Lululemon, New Balance, Nasty Gal, Reef, Guess, Pepsi, People magazine.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Peter Golder joined the Tuck School in 2009 as Professor of Marketing. Previously, he was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University’s Stern School of Business. He has also held one-year faculty appointments at UCLA and Peking University’s Guanghua School of Management.
Peter’s research focuses on innovation and global marketing strategy. He is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which won the Berry Book prize as the best book in marketing and was also selected as one of the Top Ten Books of the Year by Harvard Business Review. His research has won five best-paper awards and been featured several times in The Wall Street Journal, as well as in The Financial Times, The Economist, Advertising Age, and many other publications. His research was recognized with the first Award for Early Career Contributions to Marketing Strategy research. He has appeared on CBS, CNN, and the Nightly Business Report to comment on business news stories.
Peter has six years of professional experience in the aerospace and oil industries and has consulted in other industries. He received his B.S. in Mechanical Engineering from the University of Pennsylvania and his Ph.D. in Business Administration from the University of Southern California.
Shuang is the Founder and CEO of Mayvien, an enterprise software platform for apparel sales and management. Mayvien allows wholesalers to move their sales from pen and paper to a computer and iPad. Before starting Mayvien, Shuang was the managing partner and co-founder of JUJÚ THE SHOWROOM LLC, a fashion showroom and PR agency in New York City. Prior to starting JUJÚ, Shuang was a project manager with Accenture, specializing in competitive and customer relationship management strategy. Mr. Wang is also a frequent guest speaker and consultant to the Australian & French trade commissions, helping with market entry of fashion brands to the United States. He holds an MBA from Yale University and obtained his BA in Economics from Wesleyan University.
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive innovation. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world’s most influential innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). Williams is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business (FT Press, January 2011). He lives in New York.