PwC shares the market outlook of global entertainment and media for 2013-2017.
This year's publication focuses on the democratization of digital access to entertainment and media (E&M) content as the key driver for industry growth and opportunity. E&M businesses are raising their game in agility and customer insight as constant digital innovation becomes the new license to operate. To harness this growth and compete effectively, companies of all types must evaluate their competitive advantages and seize their position in the evolving ecosystem with the connected consumer at its core. Achieving this will require every industry participant to invest in constant innovation, encompassing its products and services, operating and business models, and most critically its customer experience, understanding and engagement.
Outlook findings showcase how current industry trends are impacting consumers, advertisers, content creators and digital distributors. Explore the outlook to learn more about the following themes:
Understanding the new customer is key
Consumers are increasingly in control but also increasingly confused
Changing from "mass media" to "my media"
Multiplatform analytics drive advertising insights into the connected consumer
To better engage customers, content creators will need deeper insight into what they will pay for
The race to acquire content continues
About the Outlook
The Outlook is a consistent, comprehensive online source of global analysis for consumer/end-user and advertising spending. With like-for-like, five-year historical and forecast data across 13 industry segments in 50 countries, comparing and contrasting regional growth rates and consumer and advertising spend is easier than ever before.
Sean De Winter
As a partner in PwC's Entertainment, Media & Communications Assurance Practice, Sean has a varied experience base to offer his clients. With 20 years of experience, Sean has extensive experience in assisting companies in connection with initial public offerings and other debt and equity offerings, spin-offs, mergers, acquisitions and divestitures. Sean's career has been focused on publicly registered companies in the US and most recently in the Entertainment and Media sector.
Marcel established the PwC Hong Kong Entertainment, Media and Communications group in 1995 and since 2005 has been the leader of the wider Technology, Communications, Entertainment & Media practice throughout Asia Pacific, and represents the interests of the region on PwC's Global TICE leadership team. He assumed the role of Global Leader, Entertainment & Media practice, for PwC in 2009.
Hendra joined Ogilvy on April 23, 1996, as the digital and demand generation lead for the IBM global business. Between 1998 and 2009, Hendra served as President of OgilvyOne North America, Co-CEO of Ogilvy & Mather North America, and Chairman of Ogilvy New York. In 2010, Hendra became founding Chairman of OgilvyRED, which provides strategic and innovation consulting services to clients globally.
Mary Shelton Rose
Mary is an Advisory partner who leads the US Entertainment and Media Content Advisory practice. She has more than 24 years of experience providing business advisory and investigatory services to clients in the entertainment, media, communications, and technology industries.