Gina Boswell, Executive Vice President of Personal Care for Unilever, shares how to navigate a chaotic world when you create beauty with a purpose.
Gina Boswell has recently been named Unilever's EVP, Personal Care of North America. Gina is responsible for all brand and marketing activities for the $4.5 billion Personal Care portfolio, which is made up of hair care, deodorant, skin cleansing and skin care categories.
Formerly as President, Global Brands for Alberto Culver, Gina Boswell oversaw all global brands, such as VO5, TRESemmé, NeXXus, St. Ives and Noxzema, as well as marketing, research & development, package design, and consumer insights for this $3.7B market cap company, until acquired by Unilever in May 2011.
Prior to joining Alberto Culver, Gina was SVP & Chief Operating Officer of Avon North America, where she was responsible for implementing overall business strategies and transformation for Avon's largest region ($2.5B in sales). Ms. Boswell was also a senior executive at Ford Motor Company and the Estee Lauder Companies, following several years as a consultant with Marakon Associates and Arthur Andersen.
Ms. Boswell currently serves on the Board of Directors for Manpower Inc. (NYSE: MAN) as well as the non-profits YMCA USA and Cosmetic Executive Women. Ms. Boswell was named a Henry Crown Fellow of the Aspen Institute in 2005 and in 2007 was recognized as one of the top 15 women in business by the Forte Foundation and Pink Magazine. Serving as Chair for Chicago's Go Red For Women Luncheon, she helped raise $800,000 in 2009. She is a member of the Chicago Network, the Executives' Club of Chicago, as well as the CMO Executive Summit's Board of Governors. In 2011, Gina was honored by Cosmetic Executive Women (CEW) as an Achiever of the Year, the highest award bestowed in the beauty industry.
Ms. Boswell is a summa cum laude graduate of Boston University and received her Master's degree from the Yale School of Management. She and her husband live with their two daughters in Chicago's Western Suburbs.