Jonah Peretti, Founder & CEO, BuzzFeed explains why all media is now social media. Peretti is in conversation with Bill Wasik, Senior Editor, WIRED.
Jonah Peretti is founder and CEO of BuzzFeed, the media company for the social age that provides a pioneering mix of breaking news, entertainment and shareable content. After cofounding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 400 people worldwide, more than 130M monthly unique visitors with editors creating shareable entertaining lists and reporters covering everything from to politics to longform features and international news. BuzzFeed has also pioneered social content marketing to build shareable campaigns for the world’s leading brands. Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Brooklyn with his wife and twins.